{"id":2002,"date":"2018-11-20T07:00:51","date_gmt":"2018-11-19T22:00:51","guid":{"rendered":"https:\/\/nihon-keieikaihatsu.co.jp\/wordpress\/?p=2002"},"modified":"2018-11-20T07:00:51","modified_gmt":"2018-11-19T22:00:51","slug":"methods-and-positioning-management-strategy-and-marketing-strategy","status":"publish","type":"post","link":"https:\/\/nihon-keieikaihatsu.co.jp\/test\/methods-and-positioning-management-strategy-and-marketing-strategy\/","title":{"rendered":"\u7d4c\u55b6\u6226\u7565\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u6d3b\u7528\u3059\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0"},"content":{"rendered":"

\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u3068\u3044\u3046\u3068\u3001\u4e00\u822c\u7684\u306b\u65b0\u88fd\u54c1\u958b\u767a\u3084\u88fd\u54c1\u306e\u6539\u826f\u306e\u691c\u8a0e\u306b\u4f7f\u308f\u308c\u308b\u30a4\u30e1\u30fc\u30b8\u304c\u5f37\u3044\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u304c\u3001\u5b9f\u306f\u4f01\u696d\u306e\u7d4c\u55b6\u6226\u7565\u3084\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4e2d\u6838\u306e\u90e8\u5206\u3067\u3082\u6d3b\u7528\u3055\u308c\u308b\u624b\u6cd5\u3067\u3059\u3002<\/span><\/p>\n

\u4eca\u56de\u306f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u304c\u4f01\u696d\u306e\u6226\u7565\u306b\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n

\u7d4c\u55b6\u6226\u7565\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u306f<\/span><\/h2>\n

\u305d\u3082\u305d\u3082\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u6d3b\u7528\u3055\u308c\u308b\u7d4c\u55b6\u6226\u7565\u3068\u306f\u3069\u3093\u306a\u3082\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n

\u4e00\u822c\u7684\u306b\u7d4c\u55b6\u6226\u7565\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3093\u3067\u69cb\u7bc9\u3055\u308c\u308b\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\uff11\uff0e\u7d4c\u55b6\u7406\u5ff5<\/span>(<\/span>\u7d4c\u55b6\u8005\u306e\u8003\u3048\u65b9\u3001\u4f01\u696d\u30dd\u30ea\u30b7\u30fc<\/span>)<\/span>
\n\u2193
\n<\/span>\uff12\uff0e\u7d4c\u55b6\u76ee\u6a19<\/span>(<\/span>\u58f2\u4e0a\u9ad8\u3084\u5229\u76ca\u3001\u30b7\u30a7\u30a2\u306a\u3069<\/span>)
\n<\/span>\u3000\u2193
\n<\/span>\uff13\uff0e\u74b0\u5883\u5206\u6790<\/span>(<\/span>\u4f01\u696d\u5185\u90e8\u3001\u4f01\u696d\u5916\u90e8\u306e\u5206\u6790\u3002<\/span>SWOT<\/span>\u5206\u6790<\/span>(<\/span>\u203b<\/span>\u6ce8\u91c8<\/span>2)<\/span>\u306a\u3069<\/span>)
\n<\/span>\u00a0 \u00a0\u2193
\n<\/span>\uff14\uff0e\u751f\u5b58\u9818\u57df<\/span> (<\/span>\u6226\u7565\u30c9\u30e1\u30a4\u30f3\u3068\u3082\u8a00\u308f\u308c\u308b\u3002\u4f01\u696d\u304c\u751f\u304d\u6b8b\u3063\u3066\u3044\u304f\u9818\u57df<\/span>)<\/span>\u306e\u6c7a\u5b9a
\n<\/span>\u3000\u2193
\n<\/span>\uff15\uff0e\u7d4c\u55b6\u6226\u7565\u306e\u6c7a\u5b9a<\/span><\/p>\n

\u305d\u306e\u4e2d\u3067\u3001\u4f01\u696d\u306e\u751f\u5b58\u9818\u57df<\/span>(<\/span>\u6226\u7565\u30c9\u30e1\u30a4\u30f3<\/span>)<\/span>\u3092\u6c7a\u3081\u308b\u969b\u306b\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u624b\u6cd5\u304c\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002
\n<\/span>SWOT<\/span>\u5206\u6790<\/span><\/a>\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u74b0\u5883\u5206\u6790\u306e\u624b\u6cd5\u306e\u4e00\u3064\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/span><\/p>\n

 <\/p>\n

\u7d4c\u55b6\u6226\u7565\u306e\u4e2d\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u5f79\u5272<\/span><\/h2>\n

\u4f01\u696d\u306f\u300c\u74b0\u5883\u9069\u5fdc\u696d\u3067\u3042\u308b\u300d\u3068\u3088\u304f\u8a00\u308f\u308c\u307e\u3059\u3002<\/span><\/p>\n

\u7d4c\u55b6\u74b0\u5883\u306e\u5909\u5316\u306b\u3064\u3044\u3066\u884c\u304b\u306a\u3044\u3068\u3001\u3042\u3063\u3068\u3044\u3046\u9593\u306b\u58f2\u4e0a\u306f\u6e1b\u5c11\u3057\u3001\u4f01\u696d\u7d4c\u55b6\u306f\u50be\u3044\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u4f01\u696d\u306f\u3001\u305d\u306e\u6642\u3005\u306e\u74b0\u5883\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u3001\u751f\u304d\u3066\u3044\u304f\u9818\u57df\u3092\u5909\u3048\u3066\u3044\u304b\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u97f3\u697d\u3092\u697d\u3057\u3080\u6a5f\u5668\u306f\u3001\u30ec\u30b3\u30fc\u30c9\u2192\u30ab\u30bb\u30c3\u30c8\u2192<\/span>CD<\/span>\u2192<\/span>MD<\/span>\u2192<\/span>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3068\u3044\u3046\u98a8\u306b\u3042\u3063\u3068\u3044\u3046\u9593\u306b\u5909\u5316\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/span><\/p>\n

\u3064\u307e\u308a\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u74b0\u5883\u306e\u4e2d\u3067\u3001\u751f\u304d\u6b8b\u3063\u3066\u3044\u304f\u305f\u3081\u306b\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u3001\u6700\u3082\u826f\u3044\u7acb\u3061\u4f4d\u7f6e\u3001\u5834\u6240\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002<\/span><\/p>\n

\u305d\u306e\u6642\u306b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u304c\u6709\u52b9\u306a\u306e\u3067\u3059\u304c\u3001\u3044\u304d\u306a\u308a\u751f\u5b58\u9818\u57df\u3092\u6c7a\u3081\u308b\u305f\u3081\u306b\u4f7f\u3046\u306e\u3067\u306f\u306a\u304f\u3066\u3001\u4e00\u65e6\u81ea\u793e\u3068\u4ed6\u793e\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5206\u6790\u3057\u305f\u4e0a\u3067\u3001\u81ea\u793e\u306e\u4eca\u5f8c\u306e\u751f\u5b58\u9818\u57df\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n

 <\/p>\n

\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u3092\u4f7f\u3063\u305f\u751f\u5b58\u9818\u57df<\/span>(<\/span>\u6226\u7565\u30c9\u30e1\u30a4\u30f3<\/span>)<\/span>\u6c7a\u5b9a\u306e\u624b\u9806<\/span><\/h2>\n

\uff11\uff0e\u751f\u5b58\u9818\u57df<\/span>(<\/span>\u30c9\u30e1\u30a4\u30f3<\/span>)<\/span>\u306e\u8981\u7d20\u3092\u8abf\u3079\u308b<\/span><\/h3>\n

\u81ea\u793e\u3084\u696d\u754c\u306e\u30c9\u30e1\u30a4\u30f3\u8981\u7d20\u306f\u4f55\u304b\uff1f\u9867\u5ba2\u306f\u3069\u3046\u3044\u3046\u7406\u7531\u3067\u305d\u306e\u4f01\u696d\u306e\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u3092\u8abf\u3079\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u3059\u308b\u969b\u306e\u8ef8\u3092\u6c7a\u3081\u307e\u3059\u3002<\/span><\/p>\n

\u8ef8\u306e\u8981\u7d20\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

(1)<\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9<\/span><\/strong><\/p>\n

\u30fb\u88fd\u54c1<\/span>(<\/span>\u5546\u54c1<\/span>)<\/span>\u3000\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u6d88\u8cbb\u8005\u7528\u304b\u7523\u696d\u7528\u304b\u3001\u30cf\u30a4\u30b9\u30da\u30c3\u30af\u304b\u6c4e\u7528\u304b\u306a\u3069
\n<\/span>\u30fb\u4fa1\u683c\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u9ad8\u7d1a\u304b\u5927\u8846\u304b\u306a\u3069
\n<\/span>\u30fb\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u8ca9\u58f2\u4fc3\u9032\u7b56\u306e\u7a2e\u985e<\/span>(TV<\/span>\u30fb\u30e9\u30b8\u30aa\u30fb\u65b0\u805e<\/span>)<\/span>\u3001\u983b\u5ea6\u306a\u3069
\n<\/span>\u30fb\u6d41\u901a\u7d4c\u8def\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u76f4\u8ca9\u304b\u5378\u304b\u3001\u5e97\u8217\u8ca9\u58f2\u304b\u901a\u8ca9\u304b\u306a\u3069<\/span><\/p>\n

(2)<\/span>\u6d88\u8cbb\u8005\u306e\u7279\u6027<\/span><\/strong><\/p>\n

\u30fb\u5730\u7406\u7684\u8981\u56e0\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u90fd\u5e02\u306e\u898f\u6a21\u3001\u5730\u7406\u7684\u7279\u5fb4\u306a\u3069
\n<\/span>\u30fb\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u8981\u56e0\u30fb\u30fb\u30fb\u5e74\u9f62\u3001\u6027\u5225\u3001\u53ce\u5165\u306a\u3069
\n<\/span>\u30fb\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u8981\u56e0\u30fb\u30fb\u55dc\u597d\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u8cfc\u5165\u983b\u5ea6\u306a\u3069<\/span><\/p>\n

\uff12\uff0e\u81ea\u793e\u304a\u3088\u3073\u7af6\u5408\u4ed6\u793e\u3092\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/span><\/h3>\n

\u9078\u3093\u3060<\/span>2<\/span>\u8ef8\u3067\u4f5c\u3089\u308c\u305f<\/span>2<\/span>\u6b21\u5143\u306e\u30b0\u30e9\u30d5\u306b\u3001\u81ea\u793e\u304a\u3088\u3073\u7af6\u5408\u4f1a\u793e\u3092\u914d\u7f6e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n

\u305d\u306e\u969b\u306f\u3001\u58f2\u4e0a\u9ad8\u306b\u5fdc\u3058\u3066\u5404\u793e\u306e\u5186\u306e\u5927\u304d\u3055\u3092\u5909\u3048\u3066\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002
\n\u307e\u305f\u3001\u5404\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30de\u30fc\u30af\u3092\u914d\u3057\u3066\u3082\u3001\u30a4\u30e1\u30fc\u30b8\u304c\u6e67\u304d\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

\u305d\u306e\u969b\u306e\u7559\u610f\u70b9\u3068\u3057\u3066\u306f\u3001<\/span><\/p>\n

\u30fb\u81ea\u793e\u3068\u4ed6\u793e\u306e\u7279\u5fb4\u304c\u30cf\u30c3\u30ad\u30ea\u7406\u89e3\u3067\u304d\u308b\u3053\u3068\u3002
\n<\/span>\u30fb\u7279\u5b9a\u306e\u8c61\u9650<\/span>\u306b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3055\u308c\u904e\u304e\u306a\u3044\u8ef8\u3092\u9078\u3076\u3053\u3068\u3002<\/span><\/p>\n

\u306a\u3069\u304c\u4e0a\u3052\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n

\uff13\uff0e\u81ea\u793e\u304a\u3088\u3073\u4ed6\u793e\u306e\u751f\u5b58\u9818\u57df<\/span>(<\/span>\u6226\u7565\u30c9\u30e1\u30a4\u30f3<\/span>)<\/span>\u3092\u5206\u6790<\/span><\/h3>\n

\u914d\u7f6e\u3057\u305f\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u610f\u5473\u3092\u7406\u89e3\u3057\u3066\u3044\u304f\u6bb5\u968e\u3067\u3059\u3002<\/span><\/p>\n

\"\"<\/p>\n

\u3053\u306e\u4f8b\u3067\u306f\u3001\u6d41\u901a\u7d4c\u8def\u3068\u4fa1\u683c\u5e2f\u3092\u8ef8\u306b\u3057\u3066\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3057\u3066\u3044\u307e\u3059\u3002\u5927\u8846\u5fd7\u5411\u306e\u88fd\u54c1<\/span>(<\/span>\u5546\u54c1<\/span>)<\/span>\u3092\u5e97\u8217\u8ca9\u58f2\u3057\u3066\u3044\u308b\u4e2d\u5c0f\u4f01\u696d\u7fa4<\/span>(A<\/span>\u793e\u30fb<\/span>B<\/span>\u793e\u30fb<\/span>D<\/span>\u793e<\/span>)<\/span>\u3068\u3001\u9ad8\u7d1a\u54c1\u3092\u5378\u30eb\u30fc\u30c8\u3067\u8ca9\u58f2\u3057\u3066\u3044<\/span>\u308b<\/span>2<\/span>\u5f37<\/span>(C<\/span>\u793e\u30fb<\/span>E<\/span>\u793e<\/span>)<\/span>\u306e\u4f01\u696d\u7fa4\u304c\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/span><\/p>\n

\uff14\uff0e\u88fd\u54c1\u306e\u4eca\u5f8c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u8003\u616e\u3057\u3066\u3001\u6226\u7565\u30c9\u30e1\u30a4\u30f3\u3092\u5206\u6790\u3001\u6c7a\u5b9a<\/span><\/h3>\n

\u73fe\u72b6\u306e\u81ea\u793e\u306e\u751f\u5b58\u9818\u57df<\/span>(<\/span>\u6226\u7565\u30c9\u30e1\u30a4\u30f3<\/span>)<\/span>\u3092\u628a\u63e1\u3057\u305f\u5f8c\u306f\u3001\u4eca\u5f8c\u3069\u306e\u3088\u3046\u306a\u8c61\u9650<\/span>\u306b\u884c\u304f\u3079\u304d\u304b\u3092\u6c7a\u3081\u3066\u3044\u304b\u306a\u304f\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/span><\/p>\n

\u30de\u30c3\u30d7\u306e\u4e2d\u3067\u81ea\u793e\u306e\u4f4d\u7f6e\u306f\u3001\u307b\u307c\u4e2d\u592e\u306b\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n

\u4e00\u898b\u30d0\u30e9\u30f3\u30b9\u304c\u826f\u3044\u3088\u3046\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u7279\u5fb4\u306e\u306a\u3044\u7d4c\u55b6\u6226\u7565\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/p>\n

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\u30d1\u30c3\u3068\u898b\u306b\u306f\u300c\u9ad8\u7d1a\u5fd7\u5411<\/span>\u00d7<\/span>\u5e97\u8217\u8ca9\u58f2\u591a\u3044\u300d\u3084\u300c\u5927\u8846\u5fd7\u5411<\/span>\u00d7<\/span>\u5378\u8ca9\u58f2\u591a\u3044\u300d\u306e\u9818\u57df\u304c\u3001\u7af6\u4e89\u304c\u306a\u3055\u305d\u3046\u3067\u3059\u304c\u3001\u5927\u4e8b\u306a\u3053\u3068\u306f\u9867\u5ba2\u306e\u5fd7\u5411\u304c\u4eca\u5f8c\u3069\u3053\u306b\u5411\u304b\u3046\u304b\u3068\u3044\u3046\u30c8\u30ec\u30f3\u30c9\u3082\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n

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 <\/p>\n

\u307e\u3068\u3081<\/span><\/h2>\n

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 <\/p>\n

\u8457\u8005\uff1ahanbaishi
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