{"id":2008,"date":"2018-11-27T07:00:44","date_gmt":"2018-11-26T22:00:44","guid":{"rendered":"https:\/\/nihon-keieikaihatsu.co.jp\/wordpress\/?p=2008"},"modified":"2018-11-27T07:00:44","modified_gmt":"2018-11-26T22:00:44","slug":"methods-and-positioning-of-product-trends-kinetic-analysis","status":"publish","type":"post","link":"https:\/\/nihon-keieikaihatsu.co.jp\/test\/methods-and-positioning-of-product-trends-kinetic-analysis\/","title":{"rendered":"\u88fd\u54c1\u30c8\u30ec\u30f3\u30c9\u306e\u52d5\u614b\u5206\u6790\u306b\u6d3b\u7528\u3059\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u306f\u3001\u3042\u308b\u6642\u70b9\u3067\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4f4d\u7f6e\u95a2\u4fc2\u3092\u77e5\u308b\u3053\u3068\u304c\u51fa\u6765\u308b\u6709\u52b9\u306a\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001\u57fa\u672c\u7684\u306b\u3001\u6642\u9593\u306e\u5909\u5316\u3068\u3068\u3082\u306b\u3069\u3046\u5909\u5316\u3057\u305f\u304b\u3092\u898b\u308b\u30c4\u30fc\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u3057\u304b\u3057\u3001\u88fd\u54c1\u306e\u30cb\u30fc\u30ba\u306f\u523b\u3005\u3068\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p>\u3042\u308b\u6642\u70b9\u3067\u306e\u4f4d\u7f6e\u95a2\u4fc2\u3084\u50be\u5411\u3092\u628a\u63e1\u3067\u304d\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u5f8c\u3069\u3046\u306a\u3063\u3066\u3044\u304f\u306e\u304b\u3001\u3064\u307e\u308a\u300c\u30c8\u30ec\u30f3\u30c9\u300d\u3082\u77e5\u308a\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n<p class=\"p1\"><span class=\"s1\">\u4eca\u56de\u306f\u3001\u7d4c\u55b6\u30c7\u30fc\u30bf\u306e\u5909\u5316\u3092\u6349\u3048\u308b\u3001\u52d5\u7684\u306a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">\u52d5\u614b\u578b\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u3068\u306f\uff1f<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">\u52d5\u304f\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u3068\u306f\u3001\u4e00\u4f53\u3069\u3093\u306a\u3082\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n<p>\u4eca\u56de\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u767d\u66f8<span class=\"s2\">(<\/span><span class=\"s1\">\u4e2d\u5c0f\u4f01\u696d\u306e\u7d4c\u55b6\u52d5\u5411\u3092\u56fd\u304c\u307e\u3068\u3081\u305f\u8cc7\u6599<\/span><span class=\"s2\">)<\/span><span class=\"s1\">\u3067\u3088\u304f\u53d6\u308a\u4e0a\u3052\u3089\u308c\u308b\u3001\u300c\u9271\u5de5\u696d\u6307\u6570\u306e\u5728\u5eab\u5faa\u74b0\u56f3\u300d\u3068\u3044\u3046\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u30de\u30c3\u30d7\u3092\u30b5\u30f3\u30d7\u30eb\u3068\u3057\u3066\u8003\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2013\" src=\"http:\/\/nihon-keieikaihatsu.co.jp\/test\/wp-content\/uploads\/2018\/11\/1-1-300x300.png\" alt=\"\" width=\"751\" height=\"751\" \/><\/p>\n<p><a href=\"http:\/\/www.meti.go.jp\/statistics\/toppage\/report\/minikaisetsu\/hitokoto_kako\/20161109hitokoto.html\">\u51fa\u5178\uff1a\u7d4c\u6e08\u7523\u696d\u7701\u7d4c\u6e08\u89e3\u6790\u5ba4\u3072\u3068\u8a00\u89e3\u8aac\u96c6<\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">\u9271\u5de5\u696d\u6307\u6570\u306e\u5728\u5eab\u5faa\u74b0\u56f3\u306f\u3001\u666f\u6c17\u306e\u52d5\u5411\u3092\u628a\u63e1\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u3001\u3068\u3066\u3082\u30e1\u30b8\u30e3\u30fc\u306a\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<p>\u30e1\u30fc\u30ab\u30fc\u306e\u751f\u7523\u72b6\u6cc1\u3068\u88fd\u54c1\u5728\u5eab\u306e\u72b6\u6cc1\u304b\u3089\u3001\u4eca\u666f\u6c17\u304c\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"p1\"><span class=\"s1\">\u6b21\u306e\u3001\u5728\u5eab\u5faa\u74b0\u56f3\u306e\u898b\u65b9\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u30b0\u30e9\u30d5\u3092\u898b\u3066\u3044\u304f\u3068\u3001\u305d\u306e\u539f\u7406\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">\u3010\u5728\u5eab\u5faa\u74b0\u56f3\u306e\u898b\u65b9\u3011<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">\uff11\uff0e\u666f\u6c17\u304c\u826f\u304f\u306a\u308b\u3068\u3001\u4f01\u696d\u306f\u5c06\u6765\u306e\u9700\u8981\u3092\u898b\u8fbc\u3093\u3067\u751f\u7523\u3092\u5f37\u5316\u3057\u3066\u3001\u5728\u5eab\u3092\u7a4d\u307f\u5897\u3057\u307e\u3059\u3002<\/span><span class=\"s2\">(<\/span><span class=\"s1\">\u30b0\u30e9\u30d5\u306e\u53f3\u4e0a<\/span><span class=\"s2\">)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\uff12\uff0e\u305d\u306e\u5f8c\u3001\u666f\u6c17\u304c\u5c71\u3092\u8d8a\u3048\u3066\u4e0b\u964d\u6c17\u5473\u306b\u306a\u308b\u3068\u3001\u4f01\u696d\u306e\u58f2\u4e0a\u4e88\u60f3\u3088\u308a\u3082\u5b9f\u9700\u8981\u304c\u4e0b\u304c\u308a\u59cb\u3081\u3001\u51fa\u8377\u304c\u6e1b\u308a\u3001\u5728\u5eab\u304c\u6e9c\u307e\u308a\u59cb\u3081\u307e\u3059\u3002<\/span><span class=\"s2\">(<\/span><span class=\"s1\">\u30b0\u30e9\u30d5\u306e\u5de6\u4e0a<\/span><span class=\"s2\">)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\uff13\uff0e\u4e00\u5c64\u666f\u6c17\u304c\u60aa\u304f\u306a\u308b\u3068\u3001\u4f01\u696d\u306f\u5728\u5eab\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u5de5\u5834\u306e\u7a3c\u52d5\u3092\u6e1b\u3089\u3057\u3001\u751f\u7523\u91cf\u3092\u5c11\u306a\u304f\u3057\u307e\u3059\u3002<\/span><span class=\"s2\">(<\/span><span class=\"s1\">\u30b0\u30e9\u30d5\u306e\u5de6\u4e0b<\/span><span class=\"s2\">)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\uff14\uff0e\u666f\u6c17\u304c\u56de\u5fa9\u3057\u3066\u304f\u308b\u3068\u3001\u4f01\u696d\u304c\u4e88\u6e2c\u3059\u308b\u9700\u8981\u4ee5\u4e0a\u306b\u58f2\u308c\u3066\u3044\u304f\u305f\u3081\u3001\u5728\u5eab\u304c\u6e1b\u3063\u3066\u3044\u304f\u72b6\u614b\u306b\u306a\u308a\u307e\u3059\u3002<\/span><span class=\"s2\">(<\/span><span class=\"s1\">\u30b0\u30e9\u30d5\u306e\u53f3\u4e0b<\/span><span class=\"s2\">)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u5b9f\u30c7\u30fc\u30bf\u3092\u898b\u308b\u3068\u3001<\/span><span class=\"s2\">28<\/span><span class=\"s1\">\u5e74\u306e\u7b2c\u4e09\u671f<\/span><span class=\"s2\">(<\/span><span class=\"s1\">\u901f\u5831<\/span><span class=\"s2\">)<\/span><span class=\"s1\">\u3067\u306f\u3001\u666f\u6c17\u304c\u56de\u5fa9\u5c40\u9762\u306b\u5411\u304b\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u4e88\u6e2c\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u3053\u306e\u3088\u3046\u306b\u3001\u9271\u5de5\u696d\u6307\u6570\u306e\u5728\u5eab\u5faa\u74b0\u56f3\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u751f\u7523\u3068\u5728\u5eab\u306e\u72b6\u6cc1\u304b\u3089\u3001\u5b9f\u4f53\u7d4c\u6e08\u306e\u52d5\u304d\u304c\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p>\u4eca\u73fe\u5728\u306e\u666f\u6c17\u306e\u72b6\u614b\u3060\u3051\u3067\u306a\u304f\u3001\u3069\u3053\u306b\u5411\u304b\u304a\u3046\u3068\u3057\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3001\u307e\u3055\u306b\u300c\u30c8\u30ec\u30f3\u30c9\u300d\u304c\u4e88\u6e2c\u3067\u304d\u308b\u30b0\u30e9\u30d5\u3067\u3059\u306d\u3002<\/p>\n<p>\u52d5\u7684\u306a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u306e\u308f\u304b\u308a\u3084\u3059\u3044\u4f8b\u3067\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">\u52d5\u614b\u578b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u306e\u4f5c\u6210\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">\u3067\u306f\u3001\u5177\u4f53\u7684\u306b\u52d5\u614b\u7684\u306a\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u3092\u884c\u3046\u969b\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3067\u4f7f\u7528\u3059\u308b\u8ef8\u306e\u30c7\u30fc\u30bf\u306f\u5909\u3048\u306a\u3044\u3053\u3068<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">\u6642\u9593\u306e\u5909\u5316\u3068\u3068\u3082\u306b\u3001\u3069\u3046\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u5909\u308f\u3063\u3066\u3044\u3063\u305f\u304b\u3092\u898b\u305f\u3044\u308f\u3051\u3067\u3059\u304b\u3089\u3001\u8ef8\u81ea\u4f53\u304c\u5909\u308f\u3063\u3066\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p>\u8ef8\u306e\u30c7\u30fc\u30bf\u3092\u3001\u6d88\u8cbb\u8005\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5143\u306b\u3057\u3066\u3044\u308b\u5834\u5408\u306a\u3069\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8cea\u554f\u9805\u76ee\u3092\u5909\u3048\u306a\u3044\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u3001\u7d99\u7d9a\u7684\u306a\u30c7\u30fc\u30bf\u304c\u7121\u3044\u5834\u5408\u306f\u3001\u540c\u4e00\u9805\u76ee\u3067\u7d99\u7d9a\u7684\u306b\u8abf\u67fb\u3092\u3057\u3066\u3044\u308b\u696d\u754c\u56e3\u4f53\u3084\u56fd\u304c\u6301\u3063\u3066\u3044\u308b\u8cc7\u6599\u3092\u6d3b\u7528\u3059\u308b\u3068\u3044\u3046\u624b\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3 class=\"p1\"><span class=\"s1\">\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u5909\u308f\u3063\u305f\u8de1\u306f\u76ee\u5370\u3092\u3064\u3051\u308b<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">\u30dd\u30b8\u30b7\u30e7\u30f3\u304c\u5909\u5316\u3057\u3066\u3044\u308b\u69d8\u5b50\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u79fb\u52d5\u3057\u305f\u30dd\u30b8\u30b7\u30e7\u30f3\u306e\u9593\u306b\u77e2\u5370\u3092\u8a18\u5165\u3057\u305f\u308a\u3001\u8272\u306e\u6fc3\u5ea6\u3092\u5909\u3048\u305f\u308a\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u3069\u3093\u306a\u65b9\u5411\u306b\u52d5\u3044\u3066\u3044\u308b\u306e\u304b\u3092\u77ac\u6642\u306b\u30a4\u30e1\u30fc\u30b8\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><span class=\"s1\">\u52d5\u614b\u578b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5206\u6790\u306e\u6d3b\u7528\u65b9\u6cd5<\/span><\/h2>\n<h3 class=\"p1\"><span class=\"s1\">\u5bfe\u8c61\u88fd\u54c1\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5909\u5316\u3092\u898b\u308b\u8996\u70b9<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">\u6bd4\u8f03\u3057\u305f\u3044\u88fd\u54c1\u81ea\u4f53\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u304c\u3069\u3046\u5909\u5316\u3057\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u30d1\u30bf\u30fc\u30f3\u3067\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2009\" src=\"http:\/\/nihon-keieikaihatsu.co.jp\/test\/wp-content\/uploads\/2018\/11\/795316b92fc766b0181f6fef074f03fa-4-3-300x169.png\" alt=\"\" width=\"701\" height=\"395\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">\u3053\u306e\u56f3\u304b\u3089\u306f\u3001<\/span><span class=\"s2\">A<\/span><span class=\"s1\">\u3001<\/span><span class=\"s2\">B<\/span><span class=\"s1\">\u3001<\/span><span class=\"s2\">D<\/span><span class=\"s1\">\u793e\u306f\u4f4e\u4fa1\u683c\u3088\u308a\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u3068\u3068\u3082\u306b\u3001<\/span><span class=\"s2\">C<\/span><span class=\"s1\">\u793e\u306b\u306f\u5909\u5316\u304c\u7121\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<br \/>\n<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u307e\u305f\u3001\u6a5f\u80fd\u3068\u3057\u3066\u306f\u3001\u30b7\u30f3\u30d7\u30eb\u5316\u3092\u56f3\u308b<\/span><span class=\"s2\">A<\/span><span class=\"s1\">\u793e\u3001\u591a\u6a5f\u80fd\u5316\u3092\u56f3\u308b<\/span><span class=\"s2\">D<\/span><span class=\"s1\">\u793e\u3001\u6a5f\u80fd\u306b\u307b\u307c\u5909\u5316\u306e\u7121\u3044<\/span><span class=\"s2\">B<\/span><span class=\"s1\">\u793e\u7b49\u3001\u5404\u793e\u30d0\u30e9\u30d0\u30e9\u306e\u5bfe\u5fdc\u3092\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/span><\/p>\n<p class=\"p1\"><span 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