{"id":3171,"date":"2020-11-03T07:00:45","date_gmt":"2020-11-02T22:00:45","guid":{"rendered":"https:\/\/nihon-keieikaihatsu.co.jp\/wordpress\/?p=3171"},"modified":"2020-11-03T07:00:45","modified_gmt":"2020-11-02T22:00:45","slug":"beat-big-companies-with-d2c","status":"publish","type":"post","link":"https:\/\/nihon-keieikaihatsu.co.jp\/test\/beat-big-companies-with-d2c\/","title":{"rendered":"D2C\u3067\u5927\u624b\u306b\u52dd\u3064\u305f\u3081\u306b\u306f\uff1f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb"},"content":{"rendered":"

\u300c\u3053\u306e\u3088\u3046\u306a\u5546\u54c1\u304c\u3042\u3063\u305f\u3089\u3069\u3046\u3060\u308d\u3046\uff1f\u300d\u3068\u3044\u3046\u30a2\u30a4\u30c7\u30a2\u304b\u3089\u30d6\u30e9\u30f3\u30c9\u3092\u7acb\u3061\u4e0a\u3052\u8ca9\u58f2\u3059\u308b\u8d77\u696d\u5bb6\u304c\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u304c\u3001\u81ea\u3089\u4f01\u753b\u3001\u88fd\u9020\u3001\u8ca9\u58f2\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u884c\u3046\u3053\u306e\u3088\u3046\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3092D2C\uff08Direct\u3000to\u3000Consumer\uff09\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u4eca\u56de\u306f\u4eca\u3001\u65e5\u672c\u3067\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308bD2C\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

D2C\u3068\u306f\uff1f<\/h2>\n

\u3055\u3066\u3001\u307e\u305a\u3001D2C\u3068\u306f\u4e00\u4f53\u4f55\u306a\u306e\u304b\uff1f\u3068\u3044\u3046\u3053\u3068\u306b\u5bfe\u3057\u3066\u306a\u306e\u3067\u3059\u304c\u3001\u30e1\u30fc\u30ab\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u81ea\u3089\u4f01\u753b\u30fb\u88fd\u9020\u3057\u305f\u5546\u54c1\u3092\u5f93\u6765\u306e\u3088\u3046\u306b\u554f\u5c4b\u3084\u5c0f\u58f2\u696d\u8005\u3092\u4ecb\u3055\u305a\u3001\u81ea\u793e\u306eEC\u30b5\u30a4\u30c8\u3092\u4f7f\u3044\u3001\u76f4\u63a5\u6d88\u8cbb\u8005\u306b\u8ca9\u58f2\u3059\u308b\u4ed5\u7d44\u307f\u306e\u3053\u3068\u3092\u8a00\u3044\u307e\u3059\u3002<\/p>\n

\u8ca9\u58f2\u306e\u4e2d\u9593\u30de\u30fc\u30b8\u30f3\u3084\u624b\u6570\u6599\u304c\u304b\u304b\u3089\u306a\u3044\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u306b\u3059\u308c\u3070\u5bb6\u8cc3\u306a\u3069\u304c\u6700\u5c0f\u9650\u306b\u6291\u3048\u3089\u308c\u308b\u306a\u3069\u3001\u9ad8\u3044\u5229\u76ca\u7387\u3092\u78ba\u4fdd\u3067\u304d\u308b\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u3057\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u307f\u306a\u3089\u305a\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u30c7\u30fc\u30bf\u84c4\u7a4d\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3001\u305d\u3057\u3066\u3001\u4f01\u696d\u5074\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30c0\u30a4\u30ec\u30af\u30c8\u304b\u3064\u660e\u78ba\u306b\u4f1d\u3048\u3089\u308c\u308b\u306e\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/p>\n

D2C\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u306f\uff1f<\/h2>\n

D2C\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3057\u307e\u3059\u3002\u30e1\u30ea\u30c3\u30c8\u306b\u306f\u3053\u306e\u3088\u3046\u306b\u6b21\u306e\u3088\u3046\u306a\u70b9\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u30fb\u58f2\u308a\u624b\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u601d\u60f3\u3092\u9867\u5ba2\u306b\u4f1d\u3048\u3089\u308c\u308b\u3053\u3068
\n\u30fb1\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306e\u58f0\u3092\u805e\u3051\u308b\u3053\u3068
\n\u30fb\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u826f\u3044\u5546\u54c1\u3092\u958b\u767a\u3067\u304d\u308b\u3053\u3068<\/p>\n

\u58f2\u308a\u624b\u306e\u30d3\u30b8\u30e7\u30f3\u3084\u601d\u60f3\u3092\u9867\u5ba2\u306b\u4f1d\u3048\u3089\u308c\u308b\u3053\u3068<\/h3>\n

\u300c\u3053\u306e\u3088\u3046\u306a\u5546\u54c1\u304c\u3042\u308c\u3070\u3088\u3044\u306e\u306b\u300d\u3068\u3044\u3063\u305f\u30a2\u30a4\u30c7\u30a2\u304b\u3089\u751f\u307e\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u306b\u306f\u5275\u696d\u8005\u306e\u60f3\u3044\u304c\u8a70\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u3088\u3046\u306b\u5275\u696d\u8005\u306e\u60f3\u3044\u3092\u76f4\u63a5\u6d88\u8cbb\u8005\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u306fD2C\u306e\u5f37\u307f\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

1\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306e\u58f0\u3092\u805e\u3051\u308b\u3068\u3044\u3046\u3053\u3068<\/h3>\n

D2C\u306f\u5546\u54c1\u306e\u4f01\u753b\u304b\u3089\u8ca9\u58f2\u307e\u3067\u3092\u81ea\u793e\u3067\u5b8c\u7d50\u3059\u308b\u3068\u3044\u3063\u305f\u7279\u5fb4\u304b\u3089\u58f2\u308a\u624b\u3068\u9867\u5ba2\u306e\u8ddd\u96e2\u304c\u6700\u3082\u8fd1\u304f\u30011\u4eba\u3072\u3068\u308a\u306e\u672c\u97f3\u3092\u805e\u304f\u30c1\u30e3\u30f3\u30b9\u304c\u6ca2\u5c71\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u9867\u5ba2\u5074\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u5f97\u3084\u3059\u3044\u3068\u3044\u3046\u306e\u3082\u3042\u308a\u3001\u30d3\u30b8\u30e7\u30f3\u3084\u601d\u60f3\u3092\u4e00\u65b9\u7684\u306b\u4f1d\u3048\u308b\u3060\u3051\u306f\u306a\u3044\u3068\u3044\u3046\u306e\u304cD2C\u306e\u7279\u9577\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u826f\u3044\u5546\u54c1\u3092\u958b\u767a\u3067\u304d\u308b\u3053\u3068<\/h3>\n

EC\u30e2\u30fc\u30eb\u306b\u51fa\u5e97\u3092\u3059\u308b\u3068\u9867\u5ba2\u306e\u60c5\u5831\u306f\u30e2\u30fc\u30eb\u5074\u306e\u6240\u6709\u7269\u3068\u306a\u308b\u305f\u3081\u306b\u3001\u81ea\u793e\u3067\u7ba1\u7406\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n

D2C\u3067\u306f\u9867\u5ba2\u306e\u5c5e\u6027\u3068\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u306e\u8a73\u7d30\u306a\u60c5\u5831\u3092\u5165\u624b\u3057\u3066\u30da\u30eb\u30bd\u30ca\u3092\u610f\u8b58\u3057\u305f\u5546\u54c1\u958b\u767a\u3084\u6539\u5584\u306b\u7e4b\u304c\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

D2C\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n

\u4e00\u53e3\u306bD2C\u3068\u8a00\u3063\u3066\u3082\u300c\u5b8c\u5168\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u307f\u3067\u8ca9\u58f2\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u300d\u3068\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u5b9f\u5e97\u8217\u3092\u4f7f\u3044\u5206\u3051\u306a\u304c\u3089\u8ca9\u58f2\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u300d\u306e\uff12\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u6210\u529f\u3057\u3066\u3044\u308bD2C\u30d6\u30e9\u30f3\u30c9\u306fSNS\u3092\u4e00\u65b9\u7684\u306a\u60c5\u5831\u767a\u4fe1\u306e\u624b\u6bb5\u3068\u3057\u3066\u3067\u306a\u304f\u3001\u9867\u5ba2\u3068\u4ea4\u6d41\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3068\u3044\u3046\u3053\u3068\u3084\u3001EC\u3092\u8ca9\u58f2\u306e\u4e3b\u6226\u5834\u3068\u4f4d\u7f6e\u3065\u3051\u3066\u3001\u9867\u5ba2\u60c5\u5831\u3092\u3082\u3068\u306b\u66f4\u306b\u826f\u3044\u5546\u54c1\u3092\u751f\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u3057\u3066\u5546\u54c1\u305d\u306e\u3082\u306e\u3092\u8ca9\u58f2\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3088\u308a\u3001\u6700\u9ad8\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u3068\u3044\u3046\u70b9\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u65e5\u672c\u306eD2C\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u4e8b\u4f8b\u3068\u306f\uff1f<\/h2>\n

\u3055\u3066\u3001\u3054\u7d39\u4ecb\u3059\u308b\u306e\u306f\u307b\u3093\u306e\u4e00\u90e8\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u65e5\u672c\u3067\u6ce8\u76ee\u3092\u3055\u308c\u3066\u3044\u308bD2C\u30d6\u30e9\u30f3\u30c9\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n

RiLi\u3000\u304a\u3057\u3083\u308c\u5973\u5b50\u305f\u3061\u304c\u4f5c\u308b\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8<\/h3>\n

10\uff5e20\u4ee3\u306e\u304a\u3057\u3083\u308c\u5973\u5b50\u304b\u3089\u306e\u652f\u6301\u3092\u5f97\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9RiLi<\/a>\u306f\u30e6\u30fc\u30b6\u30fc\u53c2\u52a0\u578b\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3042\u308b\u300cRiLi\u3000Tokyo\u300d\u3067\u5171\u611f\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3057\u3066\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5408\u3046\u88fd\u54c1\u3092\u300cRiLi Store\u300d\u306b\u3066\u8ca9\u58f2\u3059\u308b\u3068\u3044\u3063\u305f\u30d3\u30b8\u30cd\u30b9\u30b9\u30bf\u30a4\u30eb\u3067\u3059\u3002<\/p>\n

\u4eca\u3084\u300c\u81ea\u793eEC\u30b5\u30a4\u30c8\u3078\u96c6\u5ba2\u3092\u3059\u308b\u305f\u3081\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u300d\u3068\u3044\u3063\u305f\u6d41\u308c\u306b\u3059\u308b\u306e\u306f\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u5f53\u305f\u308a\u524d\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u3053\u3061\u3089\u306e\u300cRiLi\u300d\u306e\u5834\u5408\u3001\u30e1\u30c7\u30a3\u30a2\u304c\u30e1\u30a4\u30f3\u4e8b\u696d\u306a\u306e\u3067\u3001\u30b7\u30e7\u30c3\u30d7\u306f\u5f8c\u304b\u3089\u6d3e\u751f\u3057\u305f\u3082\u306e\u306e\u3088\u3046\u3067\u3059\u3002<\/p>\n

\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3057\u3066\u3044\u304f\u4e0a\u3067\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u81ea\u7136\u3068\u767a\u751f\u3057\u3066\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u3067\u6d41\u884c\u3063\u3066\u3044\u308b\u3082\u306e\u3001\u63a2\u3057\u3066\u3044\u308b\u3051\u308c\u3069\u58f2\u3063\u3066\u3044\u306a\u3044\u3082\u306e\u3068\u3044\u3046\u9700\u8981\u304c\u898b\u3048\u3066\u304d\u3066\u3001\u767a\u4fe1\u3057\u3066\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a18\u4e8b\u304b\u3089\u5546\u54c1\u3078\u3068\u3044\u3046\u5f62\u3067\u5909\u63db\u3057\u305f\u3068\u3053\u308d\u3001\u5927\u5909\u559c\u3070\u308c\u305f\u305d\u3046\u3067\u3059\u3002<\/p>\n

\u3053\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u30cb\u30fc\u30ba\u306e\u9ad8\u3044\u5546\u54c1\u3092\u58f2\u3063\u3066\u304d\u305fRiLi\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u6210\u529f\u3057\u305f\u304b\u3089\u3053\u305d\u5b9f\u73fe\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3057\u3087\u3046\u3002<\/p>\n

BASE\u3000FOOD\u3000\u5b8c\u5168\u6804\u990a\u98df\u306e\u5b85\u914d\u30b5\u30fc\u30d3\u30b9<\/h3>\n

\u300cBASE\u3000FOOD<\/a>\u300d\u306f\u98df\u3079\u308b\u3060\u3051\u3067\u5fc5\u8981\u306a\u6804\u990a\u3092\u6442\u53d6\u3067\u304d\u308b\u5546\u54c1\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u5275\u696d\u8005\u3067\u3042\u308b\u300c\u6a4b\u672c\u821c\u300d\u3055\u3093\u306f\u5b8c\u5168\u6804\u990a\u98df\u3068\u3044\u3063\u305f\u30b8\u30e3\u30f3\u30eb\u306e\u4e2d\u3067\u300c\u4e3b\u98df\u300d\u3068\u3044\u3046\u5207\u308a\u53e3\u3067\u5546\u54c1\u3092\u751f\u307f\u51fa\u3057\u305f\u65b9\u3067\u3059\u3002<\/p>\n

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