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\/>\u2172\u6f5c\u5728\u7684\u9867\u5ba2\u5c64\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u300c\u58f2\u308a\u8fbc\u307f\u3057\u306a\u304f\u3066\u3082\u300d\u304a\u306e\u305a\u304b\u3089\u58f2\u308c\u308b\u4ed5\u7d44\u307f\u4f5c\u308a\u306e\u5bb9\u6613\u3055\u3002<\/p>\n<h2>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5909\u5316\u3068\u7d4c\u55b6\u306b\u4e0e\u3048\u308b\u30a4\u30f3\u30d1\u30af\u30c8<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6a29\u5a01\u3067\u3042\u308b\u30d5\u30a3\u30ea\u30c3\u30d7\u3001\u30b3\u30c8\u30e9\u30fc\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5909\u9077\u3092\u4ee5\u4e0b\u306e\u3088\u3046\u306b4\u3064\u306e\u6bb5\u968e\u306b\u5206\u3051\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b01.0\u304b\u30894.0\u3068\u3057\u3066\u6349\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u767b\u5834\u524d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u7d4c\u55b6<\/h3>\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b01.0(1970\u5e74\u4ee3\u4ee5\u524d)<\/strong><\/p>\n<p>\u9700\u8981\u306b\u4f9b\u7d66\u304c\u8ffd\u3044\u4ed8\u304b\u305a\u6d88\u8cbb\u8005\u306b\u5c4a\u3051\u308c\u3070\u58f2\u308c\u308b\u3068\u3044\u3046\u5358\u7d14\u306a\u793e\u4f1a\u69cb\u9020\u3067\u300c\u58f2\u308a\u8fbc\u307f\u3057\u306a\u304f\u3066\u3082\u300d\u304a\u306e\u305a\u304b\u3089\u58f2\u308c\u308b\u4ed5\u7d44\u307f\u4f5c\u308a\u306e\u4e3b\u5c0e\u6a29\u306f\u88fd\u9020\u5074\u306b\u3042\u3063\u305f\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5177\u73fe\u5316\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306f\u88fd\u9020\u8005\u8996\u70b9\u3067\u63cf\u304b\u308c\u3001product\u3001price\u3001place\u3001promotion\u306e4P\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b02.0(1970\u5e74\u4ee3\u4ee5\u964d)<\/strong><\/p>\n<p>1970\u5e74\u4ee3\u306b\u306a\u308b\u3068\u3001\u751f\u7523\u6027\u304c\u5411\u4e0a\u3057\u3001\u9700\u8981\u3068\u4f9b\u7d66\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u3068\u308c\u306f\u3058\u3081\u305f\u305f\u3081\u3001\u6d88\u8cbb\u8005\u306b\u5c4a\u3051\u308c\u3070\u58f2\u308c\u308b\u3068\u3044\u3046\u5358\u7d14\u306a\u793e\u4f1a\u69cb\u9020\u3067\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u300c\u58f2\u308a\u8fbc\u307f\u3057\u306a\u304f\u3066\u3082\u300d\u304a\u306e\u305a\u304b\u3089\u58f2\u308c\u308b\u4ed5\u7d44\u307f\u4f5c\u308a\u306e\u4e3b\u5c0e\u6a29\u304c\u88fd\u9020\u5074\u304b\u3089\u6d88\u8cbb\u8005\u5074\u306b\u79fb\u3063\u305f\u3053\u3068\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b02.0\u306e\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b94P\u3082\u6d88\u8cbb\u8005\u8996\u70b9\u306b\u7f6e\u304d\u63db\u3048\u305f4C\u3078\u5909\u5bb9\u3057\u3001\u6d88\u8cbb\u8005\u5fd7\u5411\u304c\u9ad8\u307e\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>product\u306fCustomervalue(\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024)\u3078\u3002<br \/>price\u306fCustomercost (\u9867\u5ba2\u30b3\u30b9\u30c8)\u3078\u3002<br \/>place\u306fConvenience\uff08\u5229\u4fbf\u6027\uff09\u3078\u3002<br \/>promotion\u306fCommunication(\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3)\u3078\u3002<\/p>\n<h3>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u767b\u5834\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u7d4c\u55b6<\/h3>\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b03.0(1990\u5e74\u4ee3\u4ee5\u964d)<\/strong><\/p>\n<p>1995\u5e74\u9803\u304b\u3089\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u4e00\u822c\u306b\u666e\u53ca\u3057\u3001\u6d88\u8cbb\u8005\u306f\u4e3b\u4f53\u7684\u306b\u60c5\u5831\u3092\u53ce\u96c6\u3001\u30cb\u30fc\u30ba\u30a6\u30a9\u30f3\u30c4\u3092\u6e80\u305f\u305b\u308b\u88fd\u54c1\u30b5\u30fc\u30d3\u30b9\u304c\u7c21\u5358\u306b\u624b\u306b\u5165\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u666e\u53ca\u306f\u3001\u6d88\u8cbb\u8005\u306b\u3001\u74b0\u5883\u554f\u984c\u3092\u306f\u3058\u3081\u3001\u8ca7\u56f0\u554f\u984c\u3001\u5c11\u5b50\u9ad8\u9f62\u5316\u554f\u984c\u306a\u3069\u4e16\u754c\u898f\u6a21\u306e\u793e\u4f1a\u554f\u984c\u3092\u610f\u8b58\u3055\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u793e\u4f1a\u3084\u4e16\u754c\u306e\u305f\u3081\u3001\u4f55\u304b\u3067\u304d\u306a\u3044\u304b\u304c\u30cb\u30fc\u30ba\u30a6\u30a9\u30f3\u30c4\u306b\u52a0\u308f\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u6d88\u8cbb\u8005\u306f\u3001\u88fd\u54c1\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u306e\u307f\u306a\u3089\u305a\u3001\u300c\u793e\u4f1a\u306b\u5bfe\u3059\u308b\u4f01\u696d\u306e\u8003\u3048\u65b9\u3084\u59ff\u52e2\u300d\u3082\u5546\u54c1\u306e\u8cfc\u8cb7\u57fa\u6e96\u306b\u76db\u308a\u8fbc\u3080\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b04.0(2010\u5e74\u4ee3\u4ee5\u964d)<\/strong><\/p>\n<p>2010\u5e74\u4ee3\u306b\u767b\u5834\u3057\u305f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306f\u3001SNS\u3067\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5e38\u614b\u5316\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u9593\u3092\u81ea\u7531\u306b\u884c\u304d\u6765\u3057\u3001\u30cd\u30c3\u30c8\u306e\u53e3\u30b3\u30df\u3088\u308a\u3001\u81ea\u8eab\u304c\u6240\u5c5e\u3059\u308b\u69d8\u3005\u306aSNS\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3001\u7269\u4e8b\u306e\u6700\u7d42\u5224\u65ad\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u305f\u3081\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306b\u71b1\u72c2\u3057\u3001SNS\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u4e2d\u3067\u81ea\u793e\u3084\u5546\u54c1\u30b5\u30fc\u30d3\u30b9\u3092\u63a8\u5968\u3059\u308b\u4eba\u3005\u3092\u6ca2\u5c71\u751f\u3080\u3053\u3068\u304c\u3001SNS\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u6642\u4ee3\u3092\u751f\u304d\u629c\u304f\u4f01\u696d\u306e\u8853\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u4e2d\u5805\u4e2d\u5c0f\u4f01\u696d\u304c\u63a1\u7528\u3059\u3079\u304d\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h2>\n<p>\u30c9\u30e9\u30c3\u30ac\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9\u53ca\u3073\u30b3\u30c8\u30e9\u30fc\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5909\u9077\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u4e2d\u5805\u4e2d\u5c0f\u4f01\u696d\u304c\u63a1\u7528\u3059\u3079\u304d\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u69cb\u6210\u8981\u7d20\u306f\u4ee5\u4e0b\u306e4\u3064\u306eC\u3067\u3059\u3002<\/p>\n<p>Customervalue\u300c\u58f2\u308a\u8fbc\u307f\u3057\u306a\u304f\u3066\u3082\u300d\u304a\u306e\u305a\u304b\u3089\u58f2\u308c\u308b\u306b\u5024\u3059\u308b\u4fa1\u5024\u3002<br \/>Customercost\u300c\u58f2\u308a\u8fbc\u307f\u3057\u306a\u304f\u3066\u3082\u300d\u304a\u306e\u305a\u304b\u3089\u58f2\u308c\u308b\u306b\u5024\u3059\u308b\u30b3\u30b9\u30c8\u3002<br \/>Convenience\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7c21\u4fbf\u306b\u5165\u624b\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u8cfc\u8cb7\u904e\u7a0b(\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc)\u306e\u5de1\u56de\u3092\u3046\u306a\u304c\u3059(\u56de\u904a)\u3002<br \/>Communication\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b63\u3057\u304f\u5185\u5bb9\u3092\u4f1d\u3048\u96c6\u5ba2(\u96c6\u5ba2)\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u63a1\u7528\u3059\u3079\u304d\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306f\u7b2c2\u90e8\u300c\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e2d\u5805\u4e2d\u5c0f\u4f01\u696d\u5c0e\u5165\u30de\u30cb\u30e5\u30a2\u30eb\u300d\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u8457\u8005\uff1amaru<\/p>\n<p>2011\u5e74\u304b\u3089\u4e2d\u5c0f\u4f01\u696d\u8a3a\u65ad\u58eb\u3068\u3057\u3066\u7d4c\u55b6\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3092\u306f\u3058\u3081\u308b\u3002<br \/>\u901a\u5e38\u306e\u4f01\u696d\u7d4c\u55b6\u30b3\u30f3\u30b5\u30eb\u304b\u3089\u3001\u7121\u8fb2\u85ac\u8fb2\u696d\u7d4c\u55b6\u3001\u4ecb\u8b77\u65bd\u8a2d\u904b\u55b6\u7b49\u306e\u5e45\u5e83\u3044\u696d\u7a2e\u306b\u95a2\u308f\u308a\u3001<br \/>\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u65bd\u8a2d\u306e\u958b\u696d\u306e\u305f\u3081\u306e\u5e02\u5834\u8abf\u67fb\u304b\u3089\u3001\u50b5\u52d9\u8d85\u904e\u4f01\u696d\u306e\u4e8b\u696d\u30c7\u30e5\u30fc\u30c7\u30ea\u30b8\u30a7\u30f3\u30b9\u307e\u3067\u3001\u4f01\u696d\u6210\u9577\u6bb5\u968e\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9a\u7fa9 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